I think, based on this theory, and my reading of the market, that Social Media is not good enough yet, and is therefore too premature to benefit from open standards. Host applications (like FaceBook and Pownce and others) need to keep their systems (called “Containers” in the field) highly optimized so all these busy developers out in the wild can continue writing add-ons that are tightly coupled to their specific set of capabilities.
Echoing what I’ve been preaching for years now around my day-job, firms that are seen as customer advocates will reap rewards in measurable increased wallet share. This takes “soft” business cases built around “blue dollars” and adds real substance to them. This also extends into the Community play of for transparency and value to the
Riiiiing… Rrrinnngggg. Hey Hugh, it’s me, Lawrence. I gotta talk to you about this new open standard that’s going to revolutionize the way we drink: It’s called the Dixie Cup. It’s really great. What we’ve done is wax coated a plain old paper cup, and now it’ll hold more types of beverages… it’s almost universal!