Amazon Takes personalization to the next level (and the next site
This is probably old hat, but it got my attention from the perspective of perceived security. I visited a site today which I had never been to, and lo and behold, halfway down the page it said “Hi Joe Tennis”!
now, I made the connection pretty quickly that I had an account with Amazon, and I ad a cookie which was being passed to their script on their server and they were drawing that graphic, not the site I was viewing.
My concern here is what about someone who can’t see the technical trail of crumbs which (so I assume) keeps my name private to Amazon.. Where do they think their name came from… The issue her is perceived security and trustworthiness.
You have to have an Amazon cookie or this to work, but have a peek:
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