Hey Hugh, it’s me, Lawrence. I gotta talk to you about this new open standard that’s going to revolutionize the way we drink: It’s called the Dixie Cup.
It’s really great. What we’ve done is wax coated a plain old paper cup, and now it’ll hold more types of beverages… it’s almost universal! I mean, from Grapefruit Juice to a Gin and Tonic, this thing holds up. It’s going to change the way companies think about distributing and consuming fluid.
Right out of the gate we have agreements from Rubbermaid, PG and Acme Co to modernize their fluid distributions to be transitionally contained by this exciting open standard, and Saul’s working on a logo as we speak.
We also see an expanding market for dispenser apparatus; think about it: every house in America with a Dixie Cup dispenser in the kitchen. You could show up at a party with Dixie Cups and KNOW they’ll fit in the hosts dispenser apparatus.
Oh yeah, we turned the cone shape into a flat bottom to increase lateral stability thereby extending its intra-usage utility. Ted’s doing some R&D around optimal radius to metacentric height ratio to maximize stability.