Progressive search

Like a friendly librarian guiding you to the item that’s right for your needs…

The long tail of a service blueprint

One of the main components of the recommendation my team proposed as part of a multi-year Service Design project was search as a primary navigation vector. We knew search was going to be important, but it takes time for a large site invested in clickthrough rates and explicit calls to action to build the infrastructure to support multi-branch conditional logic and disambiguation. Looks like the wait was worth it!

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